Creative Director / Art Director / Designer

SuperSport is South Africa’s premier destination for all things sports, be it football, cricket, rugby etc SuperSport has it all. For their mid-year promotion we were tasked with developing an integrated campaign that showed the excitement and sheer variety of sport on offer in the campaign ‘Nothing Beats SuperSport’ showing all the big thrills, hits and exciting sports you can watch.

Creative Director / Digital Lead

Creative Director

Creative Director

Creative Director 

Creative Director / Animation Director

The agency’s brief had a good concept and script, but no visual requirements other than wanting to do something extraordinary. It was, at last, a chance to be brave.

The commercial was for cinema only and the concept was to represent the emotions experienced when a stranger invades ones personal space and sits in the seat next to you. Our task was to visually represent these changes in emotion. We were given carte blanche on the execution, and we decided to go abstract.

Creative Director / Animation Director

Digital Creative Director

CHALLENGE

With a budget of under 80,000 Euros, we were challenged to demonstrate Absa Bank's support of and relevance to the design community. And increase Absa Bank's awareness as a sponsor of Design Indaba, the world's leading design conference, amongst the designers in attendance during the 3-day event. 

SOLUTION

Design Fights was developed to give creatives a chance to literally fight off obstacles that stand in the way of great design. The client, the deadline, the budget, technology and even their own self-doubt, all in the name of creativity.

Two types of games were developed.

A platformer; where creatives traversed a dangerous landscape, collecting power-ups along the way to power-up their creative characters .

And a fighting game; where creatives took their Obstacles head-on in a deadly fight. 

The game was built on the 3D package Unity and all game code developed in-house.

Gaming installations were created for the conference, offering prizes for the highest scores. An online version was built for those not in attendance, with interactive banners and a tactical Augmented Reality based print ad drove the public to play the game.

OUTCOME

The creative immediately connected with designers. 540 individual games were played over the 3-day event period. 

Design Fights demonstrated that although great design doesn't come easy, with Absa Bank's support one can overcome any obstacle. 

Creative Director

Creative Director / Animation Director

Creative Director