cinch paper clips #runwaybigadcontest

cinch

“History according to Cinch Paper Clips” is our entry into the Runway "Big Ad Contest for Products That Don't Exist". The brief was to show that a single paper clip is the only thing standing between order and chaos. So we chose to tell the story of the history of Cinch Paper Clips, demonstrating how they played an integral part in holding the ideas that helped shape our world together, and stopping them from descending into chaos.